Established in 2003, Pure Comfort is a family owned business. Stephen and Edna Millard have been in the bedding industry for over 25 years. They were the leading franchisees in one of the largest franchised bedding groups.
They've slept on every type of mattress and waterbed over the years to find the perfect spine-friendly mattress. They believed that a mattress should contour the body and fill up the arch in your back. This is the one part of the body that's never supported in a normal mattress and causes a lot of back pain and soreness. Pocket spring beds and water beds came close, but didn’t quite do it.
In 2002, they discovered Tempur. They soon realised this was as close to perfection as any mattress was ever going to get because the billions of little rubber balls in Tempur act like independent springs and give virtually equal pressure all over the body. They helped their son-in-law start Pure Sleep, selling nothing but Tempur products. The Tempur factory in Virginia, USA told her that Tempur is usually sold in 'backcare' stores in the States. They introduced her to Interactive Health, the biggest manufacturer of massage chairs in the US.